ACU-OER

Consumer Behavior

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- Category : Humanities > Humanities
- Keyword : purchasing,Consumer,product,service,needs
- Taught by : Seungyun Lee
- Created By : Konkuk University
- Offered By : KOCW
- Date Added : 2019.12.19
The course reviews the behaviors that consumers display when purchasingusingevaluatingand disposing of products and services that they expect will satisfy their needsThe psychologicalsocialcultural factors and consumer decision making process are main topics.

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Number of lessons: 18

차시별 강의
No	Contents Type & Play	Subject	Description	URL
1.	Type	Subject Introduction to the Course	Description Introduction to the Course	Url URL
2.	Type	Subject Overview of Consumer Behavior	Description Overview of Consumer Behavior	Url URL
3.	Type	Subject Exposure, Attention, Perception	Description Exposure, Attention, Perception	Url URL
4.	Type	Subject Exposure, Attention, Perception	Description Exposure, Attention, Perception	Url URL
5.	Type	Subject Exposure, Attention, Perception	Description Exposure, Attention, Perception	Url URL
6.	Type	Subject Exposure, Attention, Perception	Description Exposure, Attention, Perception	Url URL
7.	Type	Subject Motivation, Abilit, and Opportunity	Description Motivation, Abilit, and Opportunity	Url URL
8.	Type	Subject Motivation, Abilit, and Opportunity	Description Motivation, Abilit, and Opportunity	Url URL
9.	Type	Subject Motivation, Abilit, and Opportunity	Description Motivation, Abilit, and Opportunity	Url URL
10.	Type	Subject Knowing and Understanding	Description Knowing and Understanding	Url URL
11.	Type	Subject Attitude Formation? High Involvement	Description Attitude Formation? High Involvement	Url URL
12.	Type	Subject Attitude Formation? Low Involvement	Description Attitude Formation? Low Involvement	Url URL
13.	Type	Subject Attitude Formation? Low Involvement	Description Attitude Formation? Low Involvement	Url URL
14.	Type	Subject Memory and Retrieval	Description Memory and Retrieval	Url URL
15.	Type	Subject Problem Recognition and Information Search	Description Problem Recognition and Information Search	Url URL
16.	Type	Subject Judgment and Decision Making	Description Judgment and Decision Making	Url URL
17.	Type	Subject Consumer Decision-Making Process	Description Consumer Decision-Making Process	Url URL
18.	Type	Subject Consumer Decision-Making Process	Description Consumer Decision-Making Process	Url URL